Case studies

The work behind the words.

A closer look at how we translate marketing visions into strategy, copy, and content that resonates — and performs.

What clients are saying

“I first had the opportunity to work with Tricia at Marriott International where she helped concept large-scale, brand-driven creative campaigns focused on driving key brand objectives. Upon starting my own company, I once again enlisted Tricia's strategic and creative thinking skills to bring a fresh perspective to the development of a comprehensive brand voice and messaging guide for a large travel client. Tricia's ability to marry strategic thinking with creative ideation is unparalleled.”

Shawn Brain — Story & Strategy

“In rebranding and relaunching the heritage brand Ergobaby, I had the pleasure of partnering with T Collective on copy development. Their strategic approach opened up multiple compelling directions for the brand, and the path we ultimately chose feels distinctive, ownable, and deeply aligned with our vision. They bring a rare balance of strategic rigor and creative intuition, making them thoughtful partners throughout the process.”

Carrie Crow — Executive Creative Director, Ergobaby

“Not just a talented copywriter but a creative strategist able to provide businesses with impactful content. Tricia has a problem-solver mentality, strong at connecting with business and marketing leaders to provide strong creative ideas and solutions.”

Kasey O'Leary — Global Brand & Marketing Leader

“Tricia's contributions have been pivotal in redefining our brand voice. Her work is always infused with deep thought and insight, making a significant impact on our small marketing team. She's so easy to work with — professional, adaptable, collaborative, responsive, and efficient — that we consider her an indispensable part of our team.”

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