Social Strategy & Content
A data-led content engine for ADHD Online
- Content strategy
- Social management
- Mental health
Overview
As competitors entered the field with robust social budgets and strong content calendars, Mentavi Health and ADHD Online needed to keep up with the growing mental health community, earn a reputation as an evidence-based mental health company, and leverage content and social to drive organic traffic and awareness. It was the perfect time for our team to develop a data-led content strategy and a structured content planning process.
The brief
Channels
- Blog
Objectives
- Create awareness
- Drive organic traffic
- Develop community
Audience
- Potential patients
- Mental health community
- Potential partners
Our approach
Identify the target audience
What do they need? How aware are they of us? What kind of content is most valuable to them?
Develop content pillars
Map what our audience wants and needs against what we believe and offer.
Create & execute monthly content plans
Plan monthly content to offer a mix of topics and themes across channels.
Measure impressions & engagement
Adjust the approach using learnings and insights.
First 90 days
85.9%
Growth in impressions
300%
More story interactions
18.5%
Lift in engagement
24.9%
More profile visits
In action
Paid ads
“Tricia's contributions have been pivotal in redefining our brand voice. Her work is always infused with deep thought and insight, making a significant impact on our small marketing team. Additionally, she's so easy to work with — professional, adaptable, collaborative, responsive, and efficient — that we consider her an indispensable part of our team.”