Brand Voice & Strategy
A bolder brand voice for the original ergonomic carrier
- Brand voice
- Brand strategy
- Messaging
Overview
After creating the first ergonomic baby carrier over 20 years ago (with the patents to prove it!), Ergobaby had not updated its brand or its message to keep pace with new competitors in the field. As they began to embark on a bolder future, they engaged T Collective to create their brand voice and pull it through all of their collateral and communications.
In action
Brand voice in action
“In rebranding and relaunching the heritage brand Ergobaby, I had the pleasure of partnering with T Collective on copy development. Their strategic approach opened up multiple compelling directions for the brand, and the path we ultimately chose feels distinctive, ownable, and deeply aligned with our vision. They bring a rare balance of strategic rigor and creative intuition, making them thoughtful partners throughout the process. The work is not only engaging, but grounded in a clear point of view — exactly what you want in a creative collaboration.”