Let's speak as one brand
2 Weeks to
the Voice
Strategy- and data-driven, this is a voice your team (and even AI) can use to confidently market your brand in a way that is aligned to your goals and simply works.
Strategy- and data-driven, this is a voice your team (and even AI) can use to confidently market your brand in a way that is aligned to your goals and simply works.
Your brand getting lost in a crowded marketplace
Content that used to work doesn't anymore (yes, because of AI)
You're losing time + money to internal spiraling over word choice
Your marketing team is burning out
AI isn't nailing it. The big agencies don't typically create tone of voice (if you can even afford them). But you need a way to create unique, strategically aligned marketing and content that reaches your target audience where they are in a way that will convert.
Let's get you there. In two weeks.
2 Weeks to the Voice is ideal for small to medium marketing or creative teams at hospitality or lifestyle brands
who are ready to stop spiraling and start converting.
How it works
Bring your thoughts and feelings, hopes and dreams for how your brand shows up in the world to a one-hour video call. We'll ask questions to guide our conversation, including a fun lightning-round quiz (if you're into that; we can stick to the straightforward questions if you're not!).
With the results of our Share & Tell, we will create three different tone-of-voice concepts. Each concept will include a strategy statement that ties back to your overall brand strategy, an ethos statement, up to 10 draft headlines, and up to three examples of short body copy.
We'll discuss what you like (and don't like) about each concept, then we'll use your favorite elements and initial gravitational pulls toward certain ideas to shape your final tone of voice.
Based on your feedback of the three concepts, we'll refine into a single brand voice guide. This will include a finalized strategy statement and ethos statement, a bank of 20 headlines, a set of short/medium/long brand or campaign descriptions, and a bank of five short copy examples. And we'll include a sample mockup of these written elements using your visual branding.
We'll discuss this final voice guide together. Then with the copy edits complete, we will conclude our two weeks and determine the next steps for fully bringing your voice to life across your brand and campaigns.
The Details
Total cost
$3,450
Total time
2 weeks
Deliverable deck includes
In rebranding and relaunching the heritage brand Ergobaby, I had the pleasure of partnering with T. Collective on copy development. Their strategic approach opened up multiple compelling directions for the brand, and the path we ultimately chose feels distinctive, ownable, and deeply aligned with our vision. They bring a rare balance of strategic rigor and creative intuition, making them thoughtful partners throughout the process. The work is not only engaging, but grounded in a clear point of view — exactly what you want in a creative collaboration.
Let's begin
Choose a 60-minute slot below and we'll be in touch with a confirmation and a short pre-call prompt to get you thinking. Prefer email first? sayhi@withtcollective.com