Let's speak as one brand
2-Weeks to
the Voice
In 2 weeks, your brand will be ready to speak with its unique personality, perspective and uniqueness across every touchpoint.
In 2 weeks, your brand will be ready to speak with its unique personality, perspective and uniqueness across every touchpoint.
Does your brand's IG feed sound like it was written by a dozen different people?
And none of those people are the person who writes your marketing emails? And you can't even think about your website as part of this mix?
You want all of your go-to-market activities to be consistent and recognizable. They need to feel uniquely you and perfectly aligned with your ideal audiences and business goals.
But brand guidelines often stop short of Tone of Voice exploration. And while colors and typography clearly define how your brand looks, the way your brand sounds can be harder to nail down.
Let's create a clear, unique tone of voice and a bank of copy for consistent social, email, and marketing collateral.
How it works
Bring your thoughts and feelings, hopes and dreams for how your brand shows up to the world to a 1-hour video call. We'll ask questions to guide our conversation, including a fun lightning-round style quiz (if you're into that; we can stick to the straightforward questions if you're not!).
With the results of our Share & Tell, I will create three different brand tone of voice concepts. Each concept will include a strategy statement that ties back to your overall brand strategy, an ethos statement, up to 10 draft headlines, and up to three examples of short body copy. We'll discuss what you like (and don't like) about each concept, then I'll use your favorite elements and initial gravitational pulls towards certain ideas to shape your final tone of voice.
Based on your feedback of the three concepts, we'll refine into a single brand voice guide. This will include a finalized strategy statement and ethos statement, a bank of 20 headlines, a set of short/medium/long brand or campaign descriptions, and a bank of 5 short copy examples. We'll include a sample mockup of these written elements using your visual branding. We'll discuss this final voice guide together. With the copy edits complete, we will conclude our two weeks and determine together the next steps for fully bringing your voice to life across your brand and campaigns.
The Details
Total cost
$3,450
Total time
2 weeks
Deliverable deck includes
Let's begin
Choose a 60-minute slot below and we'll be in touch with a confirmation and a short pre-call prompt to get you thinking. Prefer email first? sayhi@withtcollective.com