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Paid Ad Campaigns

A bold new voice on Ergobaby's performance channels

Ergobaby / 2025
  • Paid social
  • Performance marketing
  • Brand voice

Overview

With a new, bold brand voice, Ergobaby needed to take a fresh approach to the design and copy for its paid social ad assets. In close partnership with the Ergobaby brand and marketing teams, we explored the possibilities of the new brand voice on performance marketing channels.

Ergobaby paid ads before T Collective
Before T Collective

The brief

Channels

  • Instagram
  • Facebook

Objectives

  • Infuse the new brand voice
  • Establish market leadership
  • Drive conversions

Audience

  • New & expecting parents
  • Millennial & Gen Z
  • U.S., France & UK

Campaign impact

3 weeks

To hit the month's campaign goals

In action

Paid ads

Ergobaby paid social ad
Ergobaby paid social ad
Ergobaby paid social ad
Ergobaby paid social ad
Ergobaby paid social ad
Ergobaby paid social ad

“Not just a talented copywriter but a creative strategist able to provide businesses with impactful content. Tricia has a problem-solver mentality, strong at connecting with business and marketing leaders to provide strong creative ideas and solutions.”

Kasey O'Leary — Global Brand & Marketing Leader

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