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Paid Ad Campaigns

Sharpening TRTL's voice across paid campaigns

TRTL / 2024
  • Paid social
  • Copywriting
  • Campaign concepting

Overview

TRTL sought a copywriter to elevate the brand's voice, create consistency, and then develop paid ad copy for business-as-usual, sale, and new colorway ad campaigns. Collaborating closely with the Scotland-based creative team, we developed campaign concepts and realized them in various ad executions across Facebook and Instagram.

TRTL paid ads before T Collective
Before T Collective

The brief

Channels

  • Instagram
  • Facebook

Objectives

  • Brand awareness
  • Lead generation
  • Conversion

Audience

  • Broad targeting across the US, EU, Australia & New Zealand

In action

Paid ads

TRTL paid social ad
TRTL paid social ad
TRTL paid social ad

“Not just a talented copywriter but a creative strategist able to provide businesses with impactful content. Tricia has a problem-solver mentality, strong at connecting with business and marketing leaders to provide strong creative ideas and solutions.”

Kasey O'Leary — Global Brand & Marketing Leader

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