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Paid Ad Campaigns
Sharpening TRTL's voice across paid campaigns
TRTL / 2024
- Paid social
- Copywriting
- Campaign concepting
Overview
TRTL sought a copywriter to elevate the brand's voice, create consistency, and then develop paid ad copy for business-as-usual, sale, and new colorway ad campaigns. Collaborating closely with the Scotland-based creative team, we developed campaign concepts and realized them in various ad executions across Facebook and Instagram.
The brief
Channels
Objectives
- Brand awareness
- Lead generation
- Conversion
Audience
- Broad targeting across the US, EU, Australia & New Zealand
In action
Paid ads